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Food For Thought

October 30, 2018

Shake Shack at Hartsfield-Jackson sparked by drive down Peachtree Road

  • By CINTL
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Four years ago, Randy Hazelton was driving south on Peachtree Road when he spotted a line of people around the block.

The first Shake Shack in Georgia had just
opened at Buckhead Atlanta, and the cult favorite burger chain from New York was nearing peak popularity.

Hazelton, who runs a small airport concessions business, decided to walk in to the Shake Shack to learn more.

“I didn’t know much about it at the time, but I knew enough to pull my car over and see what the hoopla is about,” Hazelton said. “I went home and started
doing some research.”

Hazelton and his business partner Kevin Holt started calling Shack Shack managers around the country to get a contact at the company’s corporate headquarters.

“You got a couple of brothers in Atlanta talking about a startup called H&H Hospitality saying, ‘We can do this too,’” Hazelton said.

By 2015, Hazelton and Holt’s H&H Hospitality were competing for an airport contract with a Shake Shack licensing deal in hand.

By 2016, Atlanta-based H&H Hospitality in partnership with Atlanta-based Concessions International had won the contract for a location on Concourse
A.

Then came a flurry of controversy amid a federal investigation into Atlanta City Hall, and some airport contracts were put on hold.

Shake Shack’s corporate management has been “very patient” over the last four years, Hazelton said. Eventually, the  contract moved forward.

The airport Shake Shack opened last month.

At an event at the new location on Concourse A on Monday, Concessions International CEO Donata Russell Ross acknowledged “it was a long time coming.”

Now, the Shake Shack is one of the variety of burger choices at the airport, along with a recently-opened outpost of Bobby Flay’s Bobby’s Burger Palace, Grindhouse Killer Burgers, Five Guys, The Varsity, Boardwalk Fresh
Burgers & Fries, McDonald’s and Burger King.

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We remain fresh in our approach and innovative in the ways we look at running our business. In the unique and fast-paced airport environment in which we operate, we continuously look for innovative ways to improve our operations and guest experiences. We always strive to set ourselves apart from the competition and lead the way, mixing proven techniques and guest services practices and innovative new approaches to delivering excellence.

Dedicated to Making Ordinary Airport Service Extraordinary

We provide training to our team members intended to create a superior guest experience. This training is what has helped CI retain its employees. The training focuses on the unique elements common to business practices within the airport food and beverage industry. They receive new hire orientation and on-boarding along with position-specific training for their job function during the first two weeks of employment.

We deploy industry-leading technology without losing the personal touch. From menu QR codes to being able to have guests pay at the table, the technology we choose improves our efficiencies in the back of the house in an effort enhance our customer-facing experiences in this unique, fast-paced environment.

Our in-house design team focuses on creating fresh, inviting new looks with great functionality. From aesthetics and traffic flow to environmental sustainability in mind, we consider every detail to ensure that not only the service and experience is exceptional, but that the space is especially welcoming.

At CI, we believe being responsible business citizens means being responsible to the environment we share with the rest of the world, including our employees, partners and traveling passengers. Here are a few sustainability elements we focus on when opening or renovating a concept

Water Conservation

Not only to save money, but to preserve this precious resource, through water efficient fixtures and fittings, pre-rinse valves, ice makers and dishwashers.

Recycling

Incorporate systems to reduce, reuse, recycling waste to energy.

Energy

Reduce energy demand through processes related to energy usage and efficiency. Encourage efficient practices without sacrificing quality of service to our customers through lighting by using low energy heat lighting, HVAC by using variable speed kitchen fans for exhaust, decreased process load requirements through ENERGY STAR kitchen equipment, computers and POS systems.

Materials

Build with materials that are safe for our employees and guests and have recycled content of at least 10-20%, thereby reducing impacts resulting from extraction and processing of virgin materials.

Impact

Purchase building materials and products that are extracted and manufactured within the region in which we build, thereby supporting the use of indigenous resources and reducing the environmental impacts resulting from transportation.

greening-atl

CI was awarded the GreeningATL “Footprint and Community Impact Award” for being a leader in cutting down on emissions in the local Atlanta area for our operation at Atlanta Hartsfield-Jackson International Airport by subsidizing the purchase of their transit cards, which encourages transit use and reduces greenhouse gas emissions.